Marketing

Course Overview

The Marketing major gives students a choice of preparing for a career in sales, sports marketing, brand management, advertising, retail, marketing research, or non-profit marketing. Marketing courses are designed to give you skills beyond the actual coursework, such as: learning to work as a team, making professional presentations, thinking creatively and strategically, and being prepared in a global world.

  • Every organizations goal is to market and sell its products or services profitably while creating valuable relationships with customers.
  • At Neeley, we let you in on the entire world of marketing, from planning to sales, and most importantly, teach you how to have success in this area of business.
  • If you are innovative, creative, and resourceful, and enjoy creative problem solving, a marketing degree may be for you!

Course Examples by Year

Fr

Introductory Microeconomics
Introductory Macroeconomics
Introductory Applied Calculus
Statistical Analysis

So

Fundamentals of Accounting I
Legal Environment of Business
Foundations of Business
Business Information Systems
Marketing Management

Jr

Marketing Research
Consumer Insights
Two Marketing Electives

Sr

Marketing Strategy
Two Marketing Electives

Where Graduates Go

Graduates of the Marketing program take the knowledge and skills acquired while at Neeley and put them to work in a wide variety of industries. Some of the companies that have hired recent Marketing graduates include Deloitte Consulting, Mary Kay, Capgemini, FC Dallas, Morgan Stanley, CIGNA, Sabre Holdings, Accenture, American Airlines, Hyundai, Merchant Marine, Shell Oil, Sony Electronics, and Target.