The Marketing major gives students a choice of preparing for a career in sales, sports marketing, brand management, advertising, retail, marketing research, or non-profit marketing. Marketing courses are designed to give you skills beyond the actual coursework, such as: learning to work as a team, making professional presentations, thinking creatively and strategically, and being prepared in a global world.

  • Every organizations goal is to market and sell its products or services profitably while creating valuable relationships with customers.
  • At Neeley, we let you in on the entire world of marketing, from planning to sales, and most importantly, teach you how to have success in this area of business.
  • If you are innovative, creative, and resourceful, and enjoy creative problem solving, a marketing degree may be for you!

Course Examples by Year


Introductory Composition
Introductory Microeconomics
Introductory Macroeconomics
Introductory Applied Calculus


Intermediate Composition
Legal Environment of Business
Statistical Analysis
Fundamentals of Accounting
Business Information Systems
Foundations of Business
Marketing Management


Marketing Research
Consumer Insights
Two Marketing Electives


Marketing Strategy
Two Marketing Electives

Where Graduates Go

Graduates of the Marketing program take the knowledge and skills acquired while at Neeley and put them to work in a wide variety of industries. Some of the companies that have hired recent Marketing graduates include Deloitte Consulting, Mary Kay, Capgemini, FC Dallas, Morgan Stanley, CIGNA, Sabre Holdings, Accenture, American Airlines, Hyundai, Merchant Marine, Shell Oil, Sony Electronics, and Target.