Strategic Communication

Course Overview

Strategic Communication majors learn to conduct research; write and create content for print, broadcast, online, and mobile platforms; design; choose channels to place the message; and evaluate effectiveness.

  • Achieve strategic goals for brands and organizations by using all the tools of advertising and public relations.
  • Students are strongly encouraged to put their skills into practice by interning for local agencies, companies or nonprofits.
  • Students compete annually in national advertising and public relations campaign competitions and have placed in the top 10 nationally ranked teams in the AAF (American Advertising Federation) National Student Advertising Competition and the Public Relations Student Society of America Bateman Competition in recent years.
  • The School’s communication agency, Roxo, gives students an opportunity to gain practical experience and exposure to real clients and work. Students may choose to study abroad in the school’s well established London summer program, as well as other global opportunities.

Course Examples by Year


Writing & Editing


Public Relations


Creative Strategy or Strategic Writing


Advertising or Public Relations Electives
Strategic Communication Campaigns

Where Graduates Go

Most Strategic Communication graduates begin work in advertising or public relations agencies, corporations, governmental agencies, nonprofit groups, health care groups, sports teams, and consulting firms. Others enter a variety of graduate school programs.