Strategic Communication

Overview

Strategic Communication majors learn to conduct research; write and create content for print, broadcast, online, and mobile platforms; design; choose channels to place the message; and evaluate effectiveness.

  • Achieve strategic goals for brands and organizations by using all the tools of advertising and public relations.
  • Students are strongly encouraged to put their skills into practice by interning for local agencies, companies or nonprofits.
  • Students compete annually in national advertising and public relations campaign competitions and have placed in the top 10 nationally ranked teams in the AAF (American Advertising Federation) National Student Advertising Competition and the Public Relations Student Society of America Bateman Competition in recent years.
  • The department’s communication agency, Roxo, gives students an opportunity to gain practical experience and exposure to real clients and work. Students may choose to study abroad in the department’s well established London summer program, as well as other global opportunities.

Course Examples by Year

Fr

Advertising
Public Relations

So

Writing & Editing
Diversity
Design

Jr

Research
Channel Planning
Creative Strategy or Strategic Writing

Sr

Law and/or Ethics
Advertising and Public Relations Electives
Strategic Communication Campaigns

Where Graduates Go

Most Strategic Communication graduates begin work in advertising or public relations agencies, corporations, governmental agencies, nonprofit groups, health care groups, sports teams, and consulting firms. Others enter a variety of graduate school programs.